đź’° Ellucian Pricing Structure
Based on your institution type and size, here's typical pricing...
For exact pricing: [Direct contact link]
`;
}
```
## **The Ultimate Fix: Remove Most Action Buttons Entirely**
**Karp principle:** Make the right thing happen automatically
**Instead of:**
- Generic action buttons that users have to evaluate and click
- Cognitive load of deciding which action matches their need
**Provide:**
- Direct answers to their actual questions
- Next logical information they'll need
- Clear path to the exact outcome they want
## **Test The Fix**
**User asks:** "What's your integration capabilities?"
**Before:** Shows retention calculator buttons
**After:** Shows integration-specific information and relevant technical resources
**User asks:** "How much does Banner cost?"
**Before:** Shows generic university next steps
**After:** Provides pricing context and direct path to pricing discussion
**Result:** Users can complete their actual jobs instead of navigating irrelevant suggestions.
This fixes the fundamental problem: we were optimizing for appearing smart rather than being useful.